What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Heidi Merrick Contessa Skirt

Meghan Markle, Bottoms

Heidi Merrick Contessa Skirt

Meghan Markle, Bottoms

Meghan Markle, Bottoms

Ellen Hunter Aurora Comb

Apr 16

Apr 16 Ellen Hunter Aurora Comb

Princess Josephine, Accessories

Aquazzura Ari 105 Leather Sandals in Metallic

Apr 16

Apr 16 Aquazzura Ari 105 Leather Sandals in Metallic

Princess Catharina-Amalia, Shoes

Salomon X Ultra 4 GTX Hiking Shoes

Apr 16

Apr 16 Salomon X Ultra 4 GTX Hiking Shoes

Princess Eléonore, Shoes

Gianvito Rossi Gianvito 85 Pumps in Black Satin

Apr 16

Apr 16 Gianvito Rossi Gianvito 85 Pumps in Black Satin

Princess Isabella, Shoes

Maanesten Cuesta Ring

Apr 16

Apr 16 Maanesten Cuesta Ring

Princess Josephine, Accessories, Rings

Jack Wolfskin Moab Jam 24 Backpack

Apr 16

Apr 16 Jack Wolfskin Moab Jam 24 Backpack

Queen Mathilde, Bags

JOTT Roma Reversible Down Long Jacket

Apr 16

Apr 16 JOTT Roma Reversible Down Long Jacket

Queen Mathilde, Outerwear

Patagonia Granite Crest Rain Jacket in Abundant Blue

Apr 16

Apr 16 Patagonia Granite Crest Rain Jacket in Abundant Blue

Princess Eléonore, Outerwear

Luisa Spagnoli Tartan Midi Skirt

Apr 16

Apr 16 Luisa Spagnoli Tartan Midi Skirt

Bottoms, Queen Margrethe

Luisa Spagnoli Tartan Blazer

Apr 16

Apr 16 Luisa Spagnoli Tartan Blazer

Outerwear, Queen Margrethe

Harris Wharf London Stand Up Collar Blazer in Purple

Apr 16

Apr 16 Harris Wharf London Stand Up Collar Blazer in Purple

Princess Isabella, Outerwear

Zara Short-Sleeve Blouse

Apr 16

Apr 16 Zara Short-Sleeve Blouse

Princess Eléonore, Tops

Anta Low Top Running Shoes in White

Apr 15

Apr 15 Anta Low Top Running Shoes in White

Queen Maxima, Shoes

Mahpara Khan Embroidered Gown

Apr 15

Apr 15 Mahpara Khan Embroidered Gown

Queen Maxima, Gowns

Joseph V-Neck Ribbed Linen-Blend Top

Apr 15

Apr 15 Joseph V-Neck Ribbed Linen-Blend Top

Princess Catharina-Amalia, Tops

Safiyaa Gingko Cape Gown in Lavender

Apr 15

Apr 15 Safiyaa Gingko Cape Gown in Lavender

Princess Catharina-Amalia, Gowns

Massimo Dutti 100% Wool Darted Trousers

Apr 15

Apr 15 Massimo Dutti 100% Wool Darted Trousers

Queen Maxima, Bottoms

Massimo Dutti 100% Wool Double Breasted Blazer

Apr 15

Apr 15 Massimo Dutti 100% Wool Double Breasted Blazer

Queen Maxima, Outerwear

Jigsaw Merino Wool and Cashmere Raglan Sleeve Jumper

Apr 15

Apr 15 Jigsaw Merino Wool and Cashmere Raglan Sleeve Jumper

Princess Elisabeth, Tops

Zara Linen Embroidered Overshirt

Apr 15

Apr 15 Zara Linen Embroidered Overshirt

Princess Eléonore, Tops