What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Charlene attends 27th No Finish Line race

November 14, 2026

Princess Charlene attends 27th No Finish Line race

November 14, 2026

On Saturday, Princess Charlene attended the 27th No Finish Line race in Monte-Carlo.

Read more →

November 14, 2026

Latest Find

Featured

Zimmermann Valiant Merino Lace Turtleneck

Princess Madeleine, Tops

Zimmermann Valiant Merino Lace Turtleneck

Princess Madeleine, Tops

Read more →

Princess Madeleine, Tops

& Other Stories

2ND_Megan-Pants-2202121050-04098_Moonlight_Jade_1600x.jpg

Alberto Biani

Screenshot 2024-04-11 at 7.05.30 PM.png

Screenshot 2024-04-18 at 5.17.07 PM.png

Andiata Trousers.png

Atelier Kajsa

1119_627848f65f-franca-pants-sandy-blooms-by-malina-1-andrade-big.jpg

Day Birger et Mikkelsen

Day Trousers.png

Dorothee Schumacher

Drop of Mindfulness

House of Dagmar

Ida Sjöstedt

Lilli Jahilo

Screenshot 2024-09-22 at 7.53.23 AM.png

Marville Road

Nudie Jeans

Screenshot 2023-05-29 at 7.35.43 AM.png

Peak Performance

Ralph Lauren

Sand Copenhagen

Scotch & Soda

Screen Shot 2022-07-17 at 1.52.05 PM.png

Stockh lm Studio

Black

Tiger of Sweden

Tiger of Sweden.jpeg

Veronica Virta

Zetterberg Couture