What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

Asics+Rio+2016+Team+NL+Oversized+T-Shirt.jpg

Asics+Rio+2016+Team+NL+T-Shirt.jpg

Crewcuts by J. Crew

Crewcuts+by+J.+Crew+Girls'+Dot+Tee+with+Sequin+Heart+in+Grey+Yellow.jpg

Crewcuts+by+J.+Crew+Girls'+Dot+Tee+with+Sequin+Heart+in+Purple+Pink.jpg

H&M+Ruffle-Sleeve+Top+in+Black.jpg

Max+Mara+Vest.png

Max Mara Blouse.png

Papo d'Anjo

Papo+d'Anjo+Broderie+Anglaise+Top.jpg

Papo+d'Anjo+Striped+Chiffon+Top.jpg

Pili Carrera

Pili+Carrera+Top+with+Striped+Shoulders.jpg

Twinset Top.webp

Zara+Kids+Broderie+Anglaise+Top.jpg