What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends 2025 Polar Music Prize Ceremony

May 27, 2025

Swedish Royal Family attends 2025 Polar Music Prize Ceremony

May 27, 2025

May 27, 2025

Latest Find

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Erdem Floral Pleated Long Sleeve Dress

Princess Charlene, Dresses

Erdem Floral Pleated Long Sleeve Dress

Princess Charlene, Dresses

Princess Charlene, Dresses

Adolfo Dominguez

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Christian Dior

Dolce & Gabbana

Dries van Noten

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Natural Brocade

Natural Brocade

Essentiel Antwerp

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Giorgio Armani

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Marie Méro

Mary Katrantzou

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Navy

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