What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

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September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

Diane von Furstenberg

Emmy Natasha Clutch in Navy & Gold.png

Emmy London Natasha Clutch in Claret & Gold.jpg

Emmy Natasha Clutch in Steel & Silver.jpg

Goyard St. Louis PM Tote in Black.jpg

Gucci GG Marmont Mini Bag in Black Matelassé Chevron Leather.jpg

Hobbs Mayfair Clutch in Beige.jpg

Lalage Beaumont

Lalage Beaumont Fonteyn Midi Caribou Bag in Taupe Soft Grainy Print Calf Leather.jpg

Longchamp Le Pliage L Tote in Ebony.jpg

Mulberry Bayswater Tote in Oxblood Croc Print Leather.jpg

Russell & Bromley

Russell & Bromley Quince Bag.jpg

Sophia Webster

Sophia Webster Clara Clutch in Gold Metallic.jpg

Stella McCartney

Stella McCartney Falabella Mini Crossbody Bag in Black.jpg

Valentino Small Rockstud Crossbody Bag in Poudre.jpg

Village England

Village England Thursley Tote Bag in Taupe.jpg

Village England Beamish Hobo Bag in Black.png

William & Son

William & Son Bruton Clutch in Ocean Leather.png