How Much is it All Worth?! 2025
NOTE: This is a constantly updating post and subject to change as pieces are identified.
As is becoming our annual tradition, Heaven and I have sat down with our notes, spreadsheets, and calculators to bring you a comprehensive look at the value of the clothing worn during public events for the first time by 20 different royal ladies from around the world. We have done this since 2017 at UFO No More in an effort to provide a more comprehensive look into the statistics side of things that come with Royal Fashion Watching.
When we calculate costs we break down the numbers into 3 categories:
Pieces that remain UFO (Unidentified Fashion Objects)
Pieces that are identified and costs can be found
Pieces where the designer is known but the design is custom or a price is unknown
In very few instances, we will estimate the price of an article of clothing. This occurs when the piece is similar to a “base model” being sold and there are minor details changed (color, neckline, slits, etc).
Now onto the data! In total, these 20 royal ladies debuted clothing retailing over 1,630,579.66 € during 2025 on clothing and accessories. This 1,630,579.66 € takes into account the 1,464 pieces which were identified with costs or had costs estimated. Excluded from this tally were 308 pieces where the pieces remain UFO or are custom pieces. This year we saw 1,772 pieces debuted and the amazing network of royal watchers managed to identify 83% of those pieces. Please note that the tallies are elaborated based on publicly available information and we acknowledge that an item debuted at a public event in 2025 was not necessarily acquired in 2025.
We acknowledge that some of these tallies could be higher because a royal has more pieces identified than others - which is why we include the average price-per-piece graphic for you below. These numbers are calculated by dividing the cost of pieces we have prices for by the number of pieces we have prices for (Example: Even though Crown Princess Victoria of Sweden debuted 111 pieces, we divided her total amount by 88 because that was how many pieces we had prices for). The numbers for some of these royal women can also be put in perspective thanks to our “ How Many Days Did They Work in 2025?” post, as a working royal woman with a lot of public engagements is likely to wear more outfits throughout the year and thus, have more items worn publicly for the first time this year.
In the top spot, Princess Olympia of Greece leads the pack with her 2025 wardrobe additions costing 246,614.56 € for 71 pieces and debuting 79 pieces. Her average price-per-piece was 3,473.44 €, putting her in the top spot for highest average price-per-piece.
Number of Pieces Debuted: 79
Number of Pieces Unidentified: 5
Average Price-per-Piece: 3,473.44 €
Grand Total: 246,614.56 €
2. Princess Charlene of Monaco
Number of Pieces Debuted: 156
Number of Pieces Unidentified: 12
Average Price-per-Piece: 1.910,03 €
Grand Total: 244,483.94 €
Following Princess Charlene of Monaco on our list is the Duchess of Sussex. She debuted 207 items in 2025 with 196 of those items being factored into her total of 168,094.50 €. With these 196 items, her average price-per-piece was 857.63 €.
3. Duchess of Sussex
Number of Pieces Debuted: 207
Number of Pieces Unidentified: 9
Average Price-per-Piece: 857.63 €
Grand Total: 168,094.50 €
Next on our list is Queen Maxima of the Netherlands. She debuted 96 items in 2025 with 56 of those items being factored into her total of 102,214.46 €. With these 56 items, her average price-per-piece was 1,675.65 €.
4. Queen Maxima of Netherlands
Number of Pieces Debuted: 96
Number of Pieces Unidentified: 2
Average Price-per-Piece: 1,675.65 €
Grand Total: 102,214.46 €
Following Queen Maxima of the Netherlands on our list is Zara Tindall. She debuted 107 items in 2025 with 90 of those items being factored into her total of 90,640.91 €. With these 90 items, her average price-per-piece was 974.63 €.
5. Zara Tindall
Number of Pieces Debuted: 107
Number of Pieces Unidentified: 0
Average Price-per-Piece: 974.63 €
Grand Total: 90,640.91 €
Next on our list is the Duchess of Edinburgh. She debuted 105 items in 2025 with 92 of those items being factored into her total of 83,354.05 €. With these 92 items, her average price-per-piece was 886.75 €.
6. Duchess of Edinburgh
Number of Pieces Debuted: 105
Number of Pieces Unidentified: 9
Average Price-per-Piece: 886.75 €
Grand Total: 83,354.05 €
Following the Duchess of Edinburgh on our list is the Princess of Wales. She debuted 75 items in 2025 with 63 of those items being factored into her total of 82,238.34 €. With these 63 items, her average price-per-piece was 1,246.04 €.
7. Princess of Wales
Number of Pieces Debuted: 75
Number of Pieces Unidentified: 0
Average Price-per-Piece: 1,246.04 €
Grand Total: 82,238.34 €
Next on our list is Crown Princess Marie-Chantal of Greece. She debuted 38 items in 2025 with 29 of those items being factored into her total of 80,187.38 €. With these 29 items, her average price-per-piece was 2,672.91 €, putting her in the 2nd spot for the highest average price-per-piece.
8. Crown Princess Marie-Chantal of Greece
Number of Pieces Debuted: 38
Number of Pieces Unidentified: 6
Average Price-per-Piece: 2,672.91 €
Grand Total: 80,187.38 €
Following Crown Princess Marie-Chantal of Greece on our list is Queen Mary of Denmark. She debuted 106 items in 2025 with 90 of those items being factored into her total of 76,406.15 €. With these 90 items, her average price-per-piece was 839.63 €.
9. Queen Mary of Denmark
Number of Pieces Debuted: 106
Number of Pieces Unidentified: 5
Average Price-per-Piece: 839.63 €
Grand Total: 76,406.15 €
Next is Princess Beatrice of York. She debuted 55 items in 2025 and all of those items were factored into her total of 54,598.13 €. With these 55 items, her average price-per-piece was 992.69 €.
10. Princess Beatrice of York
Number of Pieces Debuted: 55
Number of Pieces Unidentified: 0
Average Price-per-Piece: 992.69 €
Grand Total: 54,598.13 €
Following Princess Beatrice of York on our list is Grand Duchess Stéphanie of Luxembourg. She debuted 110 items in 2025 with 85 of those items being factored into her total of 52,621.48 €. With these 85 items, her average price-per-piece was 604.84 €.
11. Grand Duchess Stéphanie of Luxembourg
Number of Pieces Debuted: 110
Number of Pieces Unidentified: 12
Average Price-per-Piece: 604.84 €
Grand Total: 52,621.48 €
Next on our list is Crown Princess Victoria of Sweden. She debuted 111 items in 2025 with 87 of those items being factored into her total of 49,527.60 €. With these 87 items, her average price-per-piece was 562.81 €.
12. Crown Princess Victoria of Sweden
Number of Pieces Debuted: 111
Number of Pieces Unidentified: 14
Average Price-per-Piece: 562.81 €
Grand Total: 49,527.60 €
Next is Grand Duchess Maria-Teresa of Luxembourg. She debuted 56 items in 2025 with 32 of those items being factored into her total of 48,980.28 €. With these 32 items, her average price-per-piece was 1,440.60 €.
13. Grand Duchess Maria-Teresa of Luxembourg
Number of Pieces Debuted: 56
Number of Pieces Unidentified: 8
Average Price-per-Piece: 1,440.60 €
Grand Total: 48,980.28 €
Following Grand Duchess Maria-Teresa of Luxembourg on our list is Princess Madeleine of Sweden. She debuted 83 items in 2025 with 70 of those items being factored into her total of 48,315.54 €. With these 70 items, her average price-per-piece was 690.22 €.
14. Princess Madeleine of Sweden
Number of Pieces Debuted: 83
Number of Pieces Unidentified: 11
Average Price-per-Piece: 690.22 €
Grand Total: 48,315.54 €
In the 15th spot is Crown Princess Mette-Marit of Norway. She debuted 56 items in 2025 with 49 of those items being factored into her total of 46,500.06 €. With these 49 items, her average price-per-piece was 930.00 €.
15. Crown Princess Mette-Marit of Norway
Number of Pieces Debuted: 56
Number of Pieces Unidentified: 2
Average Price-per-Piece: 930.00 €
Grand Total: 46,500.06 €
Following Crown Princess Mette-Marit of Norway on our list is Queen Letizia of Spain. She debuted 145 items in 2025 with 113 of those items being factored into her total of 44,064.85 €. With these 113 items, her average price-per-piece was 386.53 €.
16. Queen Letizia of Spain
Number of Pieces Debuted: 145
Number of Pieces Unidentified: 11
Average Price-per-Piece: 386.53 €
Grand Total: 44,064.85 €
Next on the list is Princess Eugenie of York. She debuted 35 items in 2025 with 34 of those items being factored into her total of 43,554.50 €. With these 34 items, her average price-per-piece was 1,244.41 €.
17. Princess Eugenie of York
Number of Pieces Debuted: 35
Number of Pieces Unidentified: 0
Average Price-per-Piece: 1,244.41 €
Grand Total: 43,554.50 €
Following Princess Eugenie of York on our list is Queen Mathilde of Belgium. She debuted 107 items in 2025 with 63 of those items being factored into her total of 42,908.60 €. With these 63 items, her average price-per-piece was 681.09 €.
18. Queen Mathilde of Belgium
Number of Pieces Debuted: 107
Number of Pieces Unidentified: 8
Average Price-per-Piece: 681.09 €
Grand Total: 42,908.60 €
Next on the list is Princess Sofia of Sweden. She debuted 24 items in 2025 with 22 of those items being factored into her total of 21,038.18 €. With these 22 items, her average price-per-piece was 956.28 €.
19. Princess Sofia of Sweden
Number of Pieces Debuted: 24
Number of Pieces Unidentified: 1
Average Price-per-Piece: 956.28 €
Grand Total: 21,038.18 €
In the final spot is Princess Marie of Denmark. She debuted 23 items in 2025 with 17 of those items being factored into her total of 7,796.15 €. With these 17 items, her average price-per-piece was 458.60 €.
20. Princess Marie of Denmark
Number of Pieces Debuted: 23
Number of Pieces Unidentified: 2
Average Price-per-Piece: 458.60 €
Grand Total: 7,796.15 €
In summary, the standings from 2025 are:
Princess Olympia of Greece
Princess Charlene of Monaco
Duchess of Sussex
Queen Maxima of the Netherlands
Zara Tindall
Duchess of Edinburgh
Princess of Wales
Crown Princess Marie-Chantal of Greece
Queen Mary of Denmark
Princess Beatrice of York
Grand Duchess Stéphanie of Luxembourg
Crown Princess Victoria of Sweden
Grand Duchess Maria-Teresa of Luxembourg
Princess Madeleine of Sweden
Crown Princess Mette-Marit of Norway
Queen Letizia of Spain
Princess Eugenie of York
Queen Mathilde of Belgium
Princess Sofia of Sweden
Princess Marie of Denmark
Did any of these numbers surprise you? Leave a comment and let us know!
**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, loan/borrow, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of the pieces worn publicly for the first time this year, rather than the exact number they personally spent.**
Check out our Complete Series of “How Much is it All Worth” posts from the past years below!
