How Much is it All Worth?! 2023
NOTE: This is a constantly updating post and subject to change as pieces are identified.
As is becoming our annual tradition, Heaven and I have sat down with our notes, spreadsheets, and calculators to bring you a comprehensive look at the value of the new clothing of 19 different royal ladies from around the world. We have done this since 2017 at UFO No More in an effort to provide a more comprehensive look into the statistics side of things that come with Royal Fashion Watching.
When we calculate costs we break down the numbers into 3 categories:
Pieces that remain UFO (Unidentified Fashion Objects)
Pieces that are identified and costs can be found
Pieces where the designer is known but the design is custom or a price us unknown
In very few instances, we will estimate a price of an article of clothing. This occurs when the piece is similar to a “base model” being sold and there are minor details changed (color, neckline, slits, etc).
Now onto the data! In total, these 19 royal ladies debuted clothing retailing over 1,709,017.32 € ($ 1,889,592.09 USD) during 2023 on clothing and accessories. This 1,709,017.32 € ($ 1,889,592.09 USD) takes into account the 1,393 pieces which were identified with costs or had costs estimated. Excluded from this tally were 355 pieces where the pieces remain UFO or are custom pieces. This year we saw 1,749 new pieces debuted and the amazing network of royal watchers managed to identify 91% of those new pieces.
We acknowledge that some of these tallies could be higher because a royal has more pieces identified than others - which is why we include the average price-per-piece graphic for you below. These numbers are calculated by dividing the cost of pieces we have prices for by the number of pieces we have prices for (Example: Even though Crown Princess Victoria of Sweden had 162 new pieces, we divided her total amount by 130 because that was how many pieces we had prices for). This gives us a better idea of her spending habits and trends.
Princess Charlene
Number of New Pieces: 155
Number of Pieces Unidentified: 18
Average Price-per-Piece: 2,974.57 €
Grand Total: 371,821.71 €
In the top spot, Princess Charlene leads the pack with her 2023 wardrobe additions costing 371,821.71 € ($ 411,108.39 USD) for 125 pieces and debuting 155 pieces. Her average price-per-piece was 2,974.57 € ($ 3,288.86 USD), putting her in the second top spot for highest average price-per-piece.
Princess Eugenie
Number of New Pieces: 35
Number of Pieces Unidentified: 1
Average Price-per-Piece: 6,766.18 €
Grand Total: 196,219.33 €
Next on our tally this year, is Princess Eugenie of York who lands in the #2 spot. Her 2023 wardrobe additions cost € 196,219.33 ( $ 216,585.92 USD) for 29 pieces and debuted 35 pieces. Her average price-per-piece was 6,766.18 € ($7,468.48 USD), putting her in the top spot for the highest average price-per-piece.
Princess of Wales
Number of New Pieces: 135
Number of Pieces Unidentified: 8
Average Price-per-Piece: 998.73 €
Grand Total: 110,859.32 €
Following Princess Eugenie on our list, is the Princess of Wales. She debuted 135 new items in 2023 with 111 of those items being factored into her total of 110,859.32 € ($122,572.72 USD). With these 111 items, her average price-per-piece was 998.73 € ($1,104.26 USD).
Princess Beatrice
Number of New Pieces: 65
Number of Pieces Unidentified: 2
Average Price-per-Piece: 1,742.81 €
Grand Total: 108,053.98 €
Next on our list is Princess Beatrice of York. She debuted 65 new items in 2023 with 62 of those items being factored into her total of 108,053.98 € ($ 119,470.96 USD). With these 62 items, her average price-per-piece was 1,742.81 € ($ 1,926.96 USD).
Grand Duchess Maria-Teresa
Number of New Pieces: 135
Number of Pieces Unidentified: 14
Average Price-per-Piece: 1,003.82 €
Grand Total: 106,405.44 €
Following Princess Beatrice on our list, is Grand Duchess Maria-Teresa. She debuted 135 new items in 2023 with 106 of those items being factored into her total of 106,405.44 € ($ 117,648.24 USD). With these 106 items, her average price-per-piece was 1,003.82 € ($ 1,109.88 USD).
Duchess of Sussex
Number of New Pieces: 98
Number of Pieces Unidentified: 4
Average Price-per-Piece: 1,046.69 €
Grand Total: 97,342.53 €
Next on our list, is the Duchess of Sussex. She debuted 98 new items in 2023 with 93 of those items being factored into her total of 97,342.53 € ($ 107,627.74 USD). With these 93 items, her average price-per-piece was 1,046.69 € ($1,157.28 USD).
Duchess of Edinburgh
Number of New Pieces: 106
Number of Pieces Unidentified: 3
Average Price-per-Piece: 977.08 €
Grand Total: 96,731.01 €
Following the Duchess of Sussex on our list, is the Duchess of Edinburgh. She debuted 106 new items in 2023 with 99 of those items being factored into her total of 96,731.01 € ($ 106,951.61 USD). With these 99 items, her average price-per-piece was 977.08 € ($ 1,080.32 USD).
Princess Olympia
Number of New Pieces: 61
Number of Pieces Unidentified: 1
Average Price-per-Piece: 1,560.52 €
Grand Total: 81,147.11 €
Next on our list is Princess Olympia of Greece. She debuted 61 new items in 2023 with 52 of those items being factored into her total of 81,147.11 € ($ 89,630.63 USD). With these 52 items, her average price-per-piece was 1,560.52 € ($ 1,723.66 USD)
Princess Sofia
Number of New Pieces: 100
Number of Pieces Unidentified: 7
Average Price-per-Piece: 902.78 €
Grand Total: 74,027.60 €
Following Princess Olympia on our list, is Princess Sofia of Sweden. She debuted 100 new items in 2023 with 82 of those items being factored into her total of 74,027.60 € ($ 81,849.36 USD). With these 82 items, her average price-per-piece was 902.78 € ($ 998.17 USD).
Crown Princess Marie-Chantal
Number of New Pieces: 47
Number of Pieces Unidentified: 4
Average Price-per-Piece: 1,907.51 €
Grand Total: 72,485.42 €
Next is Crown Princess Marie-Chantal. She debuted 47 new items in 2023 with 38 of those items being factored into her total of 72,485.42 € ($ 80,063.41 USD). With these 38 items, her average price-per-piece was 1,907.51 € ($ 2,106.93 USD).
Crown Princess Victoria
Number of New Pieces: 162
Number of Pieces Unidentified: 18
Average Price-per-Piece: 468.11 €
Grand Total: 60,853.88 €
Following Crown Princess Marie-Chantal on our list is Crown Princess Victoria. She debuted 162 new items in 2023 with 130 of those items being factored into her total of 60,853.88 € ($ 67,283.70 USD). With these 130 items, her average price-per-piece was 468.11 € ($ 517.57 USD).
Queen Letizia
Number of New Pieces: 162
Number of Pieces Unidentified: 15
Average Price-per-Piece: 460.08 €
Grand Total: 58,890.64 €
Next on our list is Queen Letizia of Spain. She debuted 162 new items in 2023 with 128 of those items being factored into her total of 58,890.64 € ($ 65,113.03 USD). With these 128 items, her average price-per-piece was 460.08 € ($ 508.69 USD).
Queen Maxima
Number of New Pieces: 116
Number of Pieces Unidentified: 10
Average Price-per-Piece: 771.59 €
Grand Total: 51,696.21 €
Next is Queen Maxima of the Netherlands. She debuted 116 new items in 2023 with 67 of those items being factored into her total of 51,696.21 € ($ 57,158.43 USD). With these 67 items, her average price-per-piece was 771.59 € ($ 853.12 USD).
Queen Mathilde
Number of New Pieces: 103
Number of Pieces Unidentified: 8
Average Price-per-Piece: 874.70 €
Grand Total: 51,607.36 €
Following Queen Maxima on our list, is Queen Mathilde of Belgium. She debuted 103 new items in 2023 with 59 of those items being factored into her total of 51,607.36 € ($ 57,060.19 USD). With these 59 items, her average price-per-piece was 874.70 € ($ 967.12 USD).
Crown Princess Mette-Marit
Number of New Pieces: 77
Number of Pieces Unidentified: 10
Average Price-per-Piece: 779 €
Grand Total: 45,960.87 €
In the 15th spot is Crown Princess Mette-Marit of Norway. She debuted 77 new items in 2023 with 59 of those items being factored into her total of 45,960.87 € ($ 50,817.10 USD). With these 59 items, her average price-per-piece was 779.00 € ($ 861.31 USD).
Crown Princess Mary
Number of New Pieces: 70
Number of Pieces Unidentified: 8
Average Price-per-Piece: 768.45 €
Grand Total: 45,338.74 €
Following Crown Princess Mette Marit on our list, is Crown Princess Mary of Denmark. She debuted 70 new items in 2023 with 59 of those items being factored into her total of 45,338.74 € ($ 50,129.23 USD). With these 59 items, her average price-per-piece was 768.45 € ($ 849.64 USD). The Crown Princess has previously spoken out about sustainable fashion and this year her tallies show her serious commitment to the issue.
Princess Madeleine
Number of New Pieces: 47
Number of Pieces Unidentified: 6
Average Price-per-Piece: 1,115.05 €
Grand Total: 44,601.89 €
Next on the list is Princess Madeleine of Sweden. She debuted 47 new items in 2023 with 40 of those items being factored into her total of 44,601.89 € ($ 49,314.53 USD). With these 40 items, her average price-per-piece was 1,115.05 € ($ 1,232.87 USD).
Hereditary Grand Duchess Stéphanie
Number of New Pieces: 60
Number of Pieces Unidentified: 9
Average Price-per-Piece: 514.73 €
Grand Total: 25,736.62 €
Following Princess Madeleine on our list, is Hereditary Grand Duchess Stéphanie of Luxembourg. She debuted 60 new items in 2023 with 50 of those items being factored into her total of 25,736.62 € ($ 28,455.95 USD). With these 50 items, her average price-per-piece was 514.73 € ($ 569.12 USD).
Princess Marie
Number of New Pieces: 21
Number of Pieces Unidentified: 10
Average Price-per-Piece: 1,314.51 €
Grand Total: 13,145.07 €
In the final spot is Princess Marie of Denmark. She debuted 21 new items in 2023 with 10 of those items being factored into her total of 13,145.07 € ($ 14,533.98 USD). With these 10 items, her average price-per-piece was 1,314.51 € ($ 1,453.40 USD).
In summary, the standings from 2023 are:
Princess Charlene of Monaco
Princess Eugenie of York
Princess of Wales
Princess Beatrice of York
Grand Duchess Maria-Teresa of Luxembourg
Duchess of Sussex
Duchess of Edinburgh
Princess Olympia of Greece
Princess Sofia of Sweden
Crown Princess Marie-Chantal of Greece
Crown Princess Victoria of Sweden
Queen Letizia of Spain
Queen Maxima of the Netherlands
Queen Mathilde of Belgium
Crown Princess Mette-Marit of Norway
Crown Princess Mary of Denmark
Princess Madeleine of Sweden
Hereditary Grand Duchess Stéphanie of Luxembourg
Princess Marie of Denmark
Did any of these numbers surprise you? Leave a comment and let us know!
**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, loan/borrow, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of their new pieces, rather than the exact number they personally spent.**
Check out our Complete Series of “How Much is it All Worth” posts from the past 6 years below!
