What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Mar 30, 2026

Queen Sofia attends annual Easter concert in Palma

Mar 30, 2026

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Queen Sofia, Bags

Loewe Amazona 23 Bag in Black Velvet

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Mar 17

Mar 17 The Princess of Wales attends St Patrick's Day Parade

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Duchess of Cambridge, Princess of Wales

On Tuesday, the Princess of Wales attended the 1st Battalion Irish Guards’ St Patrick’s Day Parade at Wellington Barracks in London.

Nov 9

Nov 9 Dutch State Visit to Norway - Day 1

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Crown Princess Mette-Mari, Princess Martha Louise, Queen Maxima, Queen Sonja

Jun 17

Jun 17 Regal Review: The Wedding of Crown Princess Victoria & Prince Daniel - Rehearsals

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Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Princess Tatiana, Princess Martha Louise, Queen Maxima

Jun 12

Jun 12 Regal Review: The Wedding of Prince Carl Philip and Princess Sofia - Pre-Wedding Dinner

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Crown Princess Mette-Mari, Crown Princess Victoria, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Silvia

Jun 8

Jun 8 Regal Review: The Wedding of Princess Madeleine and Chris O'Neill

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Countess of Wessex, CP Marie Chantal, Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Hereditary GD Stephanie, Princess Charlene, Princess Madeleine, Princess Marie, Princess Martha Louise, Princess Sofia, Princess Theodora, Princess Tatiana, Queen Silvia

May 22

May 22 Regal Review: Princess Estelle of Sweden's Christening

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Crown Princess Mary, Crown Princess Victoria, Hereditary GD Stephanie, Princess Estelle, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Margrethe, Queen Maxima, Queen Silvia

May 1

May 1 Regal Review: King Carl Gustaf's 70th Birthday Celebrations

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Crown Princess Mary, Crown Princess Victoria, Princess Estelle, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Margrethe, Queen Silvia, Queen Sofia, Princess Benedikte

Apr 28

Apr 28 Regal Review: Pre-Wedding Dinner of the Duke and Duchess of Cambridge

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Countess of Wessex, CP Marie Chantal, Crown Princess Victoria, Princess Charlene, Princess Eugenie, Princess Beatrice, Princess Tatiana, Queen Letizia, Queen Maxima, GD Maria Teresa, Queen Sofia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 17 The Princess of Wales attends St Patrick's Day Parade

Nov 9 Dutch State Visit to Norway - Day 1

Jun 17 Regal Review: The Wedding of Crown Princess Victoria & Prince Daniel - Rehearsals

Jun 12 Regal Review: The Wedding of Prince Carl Philip and Princess Sofia - Pre-Wedding Dinner

Jun 8 Regal Review: The Wedding of Princess Madeleine and Chris O'Neill

May 22 Regal Review: Princess Estelle of Sweden's Christening

May 1 Regal Review: King Carl Gustaf's 70th Birthday Celebrations

Apr 28 Regal Review: Pre-Wedding Dinner of the Duke and Duchess of Cambridge

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