What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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June 1, 2026

Princess Elisabeth graduates from Harvard Kennedy School

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Princess Estelle, Dresses

ByTiMo Cotton Slub Mini Dress in Romace

Princess Estelle, Dresses

Dec 31
Dec 31 Mette-Marit at her wedding in 2001

Brittani Barger

Crown Princess Mette-Mari

Dec 30

Dec 30 Our Wishes for 2017

Laura Faurot

Dec 23
Dec 23 Sofia Hellqvist at her pre-wedding dinner

Brittani Barger

Princess Sofia

Dec 23
Dec 23 Princess Martha Louise at King Carl Gustaf's 70th birthday celebrations

Brittani Barger

Princess Martha Louise

Dec 23

Dec 23 Our Highlights of 2016

Laura Faurot

Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Princess Charlene, Princess Madeleine, Princess Sofia, Queen Silvia, Princess Martha Louise

Dec 20
Dec 20 Crown Princess Mary at the Victor Chang Royal Ball in Sydney

Sarah Williams

Dec 15
Dec 15 Princess Charlene at 2016 Annual Picnic

Brittani Barger

Princess Charlene

Dec 12
Dec 12 Princess Sofia Project Playground bracelet

Brittani Barger

Princess Sofia

Dec 11
Dec 11 Princess Benedikte at Queen Margrethe's 75th birthday dinnerAnn

Brittani Barger

Princess Benedikte

Dec 10
Dec 10 Crown Princess Victoria at the 2010 Nobel Prize

Sarah Williams

Dec 8
Dec 8 Princess Madeleine at Prince Oscar's christening

Brittani Barger

Princess Madeleine

Dec 7
Dec 7 Princess Martha Louise at King Carl XVI Gustaf's 70th birthday banquet

Brittani Barger

Princess Martha Louise

Dec 5
Dec 5 Princess Martha Louise's wedding

Brittani Barger

Princess Martha Louise

Dec 5
Dec 5 Princess Madeleine at Prince Alexander's christening

Brittani Barger

Princess Madeleine

Dec 4
Dec 4 Crown Princess Victoria at the Baltic Sea Seminar

Sarah Williams

Dec 4
Dec 4 Princess Madeleine pre-wedding photos

Brittani Barger

Princess Madeleine

Dec 2
Dec 2 Princess Marie in Florence (2011)

Brittani Barger

Princess Marie

Nov 30
Nov 30 Sofia Hellqvist at Princess Estelle's christening

Sarah Williams

Nov 29
Nov 29 Princess Charlene's wedding

Brittani Barger

Princess Charlene

Nov 29
Nov 29 Queen Silvia at Princess Leonore's christening

Brittani Barger

Queen Silvia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 31
Dec 31 Mette-Marit at her wedding in 2001

Dec 30 Our Wishes for 2017

Dec 23
Dec 23 Sofia Hellqvist at her pre-wedding dinner

Dec 23
Dec 23 Princess Martha Louise at King Carl Gustaf's 70th birthday celebrations

Dec 23 Our Highlights of 2016

Dec 20
Dec 20 Crown Princess Mary at the Victor Chang Royal Ball in Sydney

Dec 15
Dec 15 Princess Charlene at 2016 Annual Picnic

Dec 12
Dec 12 Princess Sofia Project Playground bracelet

Dec 11
Dec 11 Princess Benedikte at Queen Margrethe's 75th birthday dinnerAnn

Dec 10
Dec 10 Crown Princess Victoria at the 2010 Nobel Prize

Dec 8
Dec 8 Princess Madeleine at Prince Oscar's christening

Dec 7
Dec 7 Princess Martha Louise at King Carl XVI Gustaf's 70th birthday banquet

Dec 5
Dec 5 Princess Martha Louise's wedding

Dec 5
Dec 5 Princess Madeleine at Prince Alexander's christening

Dec 4
Dec 4 Crown Princess Victoria at the Baltic Sea Seminar

Dec 4
Dec 4 Princess Madeleine pre-wedding photos

Dec 2
Dec 2 Princess Marie in Florence (2011)

Nov 30
Nov 30 Sofia Hellqvist at Princess Estelle's christening

Nov 29
Nov 29 Princess Charlene's wedding

Nov 29
Nov 29 Queen Silvia at Princess Leonore's christening

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