What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

Alice + Olivia

Alice + Olivia Mirabella Waist Pleat Tartan Mini Skirt.jpg

Alice + Olivia Skirt.jpeg

Elie Tahari

Elie Tahari Embellished Silk Skirt.png

Gabriela Hearst

Gabriela Hearst Christina Skirt in Navy.png

Max Mara Leisure Alessio A-Line Skirt in Tortora.jpg

Oscar de la Renta

Screenshot+2023-08-10+at+11.13.02+AM.jpg

Ralph Lauren

Reiss Marie High-Rise Pleated Midi Skirt in BlackWhite.jpg

Sportmax Giudy Skirt Suit (Resort 2012).jpg

Topshop Asymmetric Button Tartan Mini Skirt.jpg

Topshop Striped Zip Through Skirt.jpg

Veronica Beard

Zara High-Wiasted Pleated Midi Skirt in Black.jpg