What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Acne Studios

Acne Studios Pistol Boots in Black Leather.jpeg

Aigle Woody Pop 2 Wellington Boots in Marine.jpg

Birkenstock

Christian Louboutin

Gabriela Hearst

gabriela hearst.jpeg

Geox

Hoka One One

Hunter+Original+Tall+Wellington+Boots+in+Navy.jpg

Michael Kors

New Balance

Nike+Free+Run+Shoes+in+WhiteBlack.jpg

Nike+Tanjun+Shoes+in+Pure+Platinum++Lava+Glow.jpg

René Caovilla

superga-girls-2750-jcot-classic-fashion-sneakers-fuchsia-31-girls-size-31-m-eu-13-m-us-little-kid-pink.jpg

Superga 2750 Cotu Classic Trainers in Navy.jpg

81yQiu+dtXL._AC_SX255_.jpg

Ugg Classic Short Boots in Chocolate Suede.jpg