What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

Featured

Etro Printed Cotton Midi Dress

Countess of Wessex, Dresses

Etro Printed Cotton Midi Dress

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged Puma

Puma Carina Trainers

Feb 24

Feb 24 Puma Carina Trainers

Countess of Wessex, Shoes

Puma Oslo Maja Sneakers in White and Gold

Mar 6

Mar 6 Puma Oslo Maja Sneakers in White and Gold

Princess Ingrid-Alexandra, Shoes

Puma T7 Youth Down Jacket in Black

Jan 25

Jan 25 Puma T7 Youth Down Jacket in Black

Prince Jacques, Princess Gabriella, Outerwear

Puma Cali Wedge Sneakers in White

Sep 5

Sep 5 Puma Cali Wedge Sneakers in White

Princess Catharina-Amalia, Shoes

Puma Smash V2 Sneakers in Glitz Glam/Pink

Aug 11

Aug 11 Puma Smash V2 Sneakers in Glitz Glam/Pink

Princess Athena, Shoes

Puma x Jannik Wikkelso Davidsen Alteration Kurve Trainers in Black/Limelight

Jan 18

Jan 18 Puma x Jannik Wikkelso Davidsen Alteration Kurve Trainers in Black/Limelight

Charlotte Casiraghi, Shoes