What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary opens Headspace Tårnby

Aug 13, 2025

Queen Mary opens Headspace Tårnby

Aug 13, 2025

Aug 13, 2025

Latest Find

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Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Princess Eugenie, Accessories, Sunglasses

Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Princess Eugenie, Accessories, Sunglasses

Princess Eugenie, Accessories, Sunglasses

Alexandre Birman

Alice + Olivia

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Azzedine Alaïa

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Charlotte Olympia

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Christian Dior

Christian Louboutin

Diane von Furstenberg

Gianvito Rossi

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Golden Goose

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Isabel Marant

Jack Rogers

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Karen Millen

Light Blue

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Manolo Blahnik

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Massimo Dutti

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New Balance

Oscar de la Renta

Pretty Ballerinas

Primeboots

Ralph Lauren

Rebecca Taylor

Sigerson Morrison

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Tabitha Simmons

Black Suede

Tory Burch

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Veronica Beard

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Yves Saint Laurent