What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

Featured

Zimmermann Scalloped Cut Out Skirt

Princess Alexandra DK, Bottoms

Zimmermann Scalloped Cut Out Skirt

Princess Alexandra DK, Bottoms

Princess Alexandra DK, Bottoms

3.1 Phillip Lim

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Aviator Nation

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Christian Dior

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Diane von Furstenberg

Dolce & Gabbana

For Love & Lemons

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Giambattista Valli

Isabel Marant

Les Girls Les Boys

Lisa Marie Fernandez

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Local Authority

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Louis Vuitton

Michael Kors

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Missoni

Monse

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Schiaparelli

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Solid and Striped

The Elder Statesman

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