What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

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September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

Alexander McQueen

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Christian Dior

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G. Label by Goop

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Gabriela Hearst

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Gucci x Liberty London

Gucci x Liberty London

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Michael Kors

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Stella McCartney

Ulla Johnson

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Victoria Beckham

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