What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

Read more →

Crown Princess Mary, Tops

Screenshot 2025-01-12 at 6.42.01 PM.png

F.R.S. For Restless Sleepers

Gabriela Hearst

Screenshot 2024-04-13 at 11.05.07 AM.png

Screenshot 2023-03-02 at 7.04.41 PM.png

Huishan Zhang

Screenshot 2023-03-19 at 6.15.42 PM.png

vita-kin-shalimar-floral-applique-linen-poplin-blouse-blue.jpg