What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All in Infanta Elena

Bvlgari Monete Necklace

Oct 8

Oct 8 Bvlgari Monete Necklace

Infanta Elena, Accessories, Necklace

Elie Saab Embroidered Cotton Polin Midi Dress

Sep 1

Sep 1 Elie Saab Embroidered Cotton Polin Midi Dress

Infanta Elena, Dresses

Prada Square Bauletto Bag in Black/Pink Saffiano Leather

Oct 24

Oct 24 Prada Square Bauletto Bag in Black/Pink Saffiano Leather

Bags, Infanta Elena

Chanel Classic Jumbo Double Flap Bag in Brown

Oct 13

Oct 13 Chanel Classic Jumbo Double Flap Bag in Brown

Queen Sofia, Bags, Queen Sonja, Princess Benedikte, Infanta Elena