What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

August 30, 2026

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Princess Charlene, Shoes

Gucci Naomi Sandals

Princess Charlene, Shoes

Feb 18

Feb 18 Christian Dior Couture Double-Breasted Coat in Navy

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Queen Mathilde, Outerwear

Christian Dior Couture Double-Breasted Coat in Navy

Bespoke navy double-breasted coat from the Spring/Summer 2017 Couture collection

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Worn by Queen Mathilde on:

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August 30, 2026

Gucci Naomi Sandals

August 30, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 18 Christian Dior Couture Double-Breasted Coat in Navy

Christian Dior Couture Double-Breasted Coat in Navy

Worn by Queen Mathilde on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 18 Christian Dior Couture Double-Breasted Coat in Navy

Christian Dior Couture Double-Breasted Coat in Navy

Worn by Queen Mathilde on:

Feb 18 The Gold Album Bespoke Red Heart of Gold Pendant

Feb 18 Natan Bunty Top in Black

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