What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

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Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Feb 19

Feb 19 Dusan Herringbone Cashmere Coat

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Grand Duchess Maria Teresa, Outerwear

Dusan Herringbone Cashmere Coat

Blue long herringbone cashmere coat

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Worn by Grand Duchess Maria Teresa on:

19 February 2025 - “Stëmm vun der Strooss”
12 March 2025 - Reflections of Macando concert

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Aug 22, 2025

Maison Common Printed Cotton Dress with Seagull Patches

Aug 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Dusan Herringbone Cashmere Coat

Dusan Herringbone Cashmere Coat

Worn by Grand Duchess Maria Teresa on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Dusan Herringbone Cashmere Coat

Dusan Herringbone Cashmere Coat

Worn by Grand Duchess Maria Teresa on:

Feb 19 Prada Logo Block Heel Ankle Boots

Feb 18 The Gold Album Bespoke Red Heart of Gold Pendant

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