What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Crown Princess Mette Marit, Outerwear

Prada Logo Chest Pocket Jacket

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged 19Feb25

Alter Designs Nalla Long Coat in Herringbone Tweed

Dec 26

Dec 26 Alter Designs Nalla Long Coat in Herringbone Tweed

Pauline Ducruet, Outerwear

Alter Designs Janet Bomber in Black

Dec 26

Dec 26 Alter Designs Janet Bomber in Black

Pauline Ducruet, Outerwear

Loose Joints x Masato Maekawa Mezcal Baseball Cap in Navy

Dec 26

Dec 26 Loose Joints x Masato Maekawa Mezcal Baseball Cap in Navy

Pauline Ducruet, Hats

Alter Designs Lava Wrapped Shirt in Patchwork Silk

Dec 26

Dec 26 Alter Designs Lava Wrapped Shirt in Patchwork Silk

Pauline Ducruet, Tops

Natan Couture Ikola Top in Dark Green

Sep 30

Sep 30 Natan Couture Ikola Top in Dark Green

Queen Maxima, Tops

Ansorena Diamonds and Pearl Earrings

Feb 23

Feb 23 Ansorena Diamonds and Pearl Earrings

Queen Letizia, Accessories, Earrings

Feb 20

Feb 20 Natan Logo Shoulder Bag in Dark Green

Queen Maxima, Bags

Giorgio Armani Short Velvet Blazer

Feb 19

Feb 19 Giorgio Armani Short Velvet Blazer

Princess Marie, Outerwear

Feb 19

Feb 19 Prada Logo Block Heel Ankle Boots

Grand Duchess Maria Teresa, Shoes

Dusan Herringbone Cashmere Coat

Feb 19

Feb 19 Dusan Herringbone Cashmere Coat

Grand Duchess Maria Teresa, Outerwear

Georg et Arend Leontine Dress in Pink

Nov 6

Nov 6 Georg et Arend Leontine Dress in Pink

Queen Silvia, Dresses

Magrit Clara Pumps in Navy

Oct 29

Oct 29 Magrit Clara Pumps in Navy

Queen Letizia, Shoes

Skultuna Relier Petit Necklace in Silver Plated

Jan 24

Jan 24 Skultuna Relier Petit Necklace in Silver Plated

Crown Princess Victoria, Accessories, Necklace

Mes Demoiselles Ballie Vest

Dec 25

Dec 25 Mes Demoiselles Ballie Vest

Grand Duchess Maria Teresa, Outerwear

Natan Naples Trousers in White

Jun 16

Jun 16 Natan Naples Trousers in White

Grand Duchess Maria Teresa, Bottoms

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Natan Couture Ivana Jacket in Dark Green

Dec 12

Dec 12 Natan Couture Ivana Jacket in Dark Green

Queen Maxima, Outerwear

Natan Couture Indema Skirt in Dark Green

Dec 12

Dec 12 Natan Couture Indema Skirt in Dark Green

Queen Maxima, Bottoms

Zadig et Voltaire Tink Blouse in White

Oct 22

Oct 22 Zadig et Voltaire Tink Blouse in White

Grand Duchess Maria Teresa, Tops

Andiata Pola Knit Polo in Grey Shimmer

Sep 30

Sep 30 Andiata Pola Knit Polo in Grey Shimmer

Crown Princess Victoria, Tops