What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

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Crown Princess Mary, Outerwear

Massimo Dutti Blazer with Topstitching

Crown Princess Mary, Outerwear

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Apr 24 Escada Pastel Tweed Fringed Jacket

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Queen Sofia, Outerwear

Escada Pastel Tweed Fringed Jacket

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24 April 2026

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Apr 24, 2026

Massimo Dutti Blazer with Topstitching

Apr 24, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 24 Escada Pastel Tweed Fringed Jacket

Escada Pastel Tweed Fringed Jacket

Worn by Queen Sofia on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 24 Escada Pastel Tweed Fringed Jacket

Escada Pastel Tweed Fringed Jacket

Worn by Queen Sofia on:

Apr 24 Natan Epou Jumpsuit in Pale Yellow

Apr 23 Natan Couture Draped Sleeve Blouse in Lime

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