What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Massimo Dutti Blazer with Topstitching

Crown Princess Mary, Outerwear

Massimo Dutti Blazer with Topstitching

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

All tagged 24Apr26

Massimo Dutti Blazer with Topstitching

Apr 24

Apr 24 Massimo Dutti Blazer with Topstitching

Crown Princess Mary, Outerwear

Dolce & Gabbana Bellucci Pumps in Blue Lace

Apr 24

Apr 24 Dolce & Gabbana Bellucci Pumps in Blue Lace

Crown Princess Mary, Shoes

Apr 24

Apr 24 Heartmade Logo T-Shirt

Crown Princess Mary, Tops

Natan Epou Jumpsuit in Pale Yellow

Apr 24

Apr 24 Natan Epou Jumpsuit in Pale Yellow

HGD Stéphanie, Jumpsuits

Escada Pastel Tweed Fringed Jacket

Apr 24

Apr 24 Escada Pastel Tweed Fringed Jacket

Queen Sofia, Outerwear

Bally Lock Me Mini Bag

Apr 19

Apr 19 Bally Lock Me Mini Bag

HGD Stéphanie, Bags

Natan Emoi Shawl in Yellow

Mar 6

Mar 6 Natan Emoi Shawl in Yellow

HGD Stéphanie, Accessories

Joseph Joe Blouse in Ruby

Oct 9

Oct 9 Joseph Joe Blouse in Ruby

Crown Princess Victoria, Tops, HGD Stéphanie

Joseph Ade Skirt in Ruby

Oct 9

Oct 9 Joseph Ade Skirt in Ruby

Crown Princess Victoria, Bottoms

Salvatore Ferragamo Zelma 40 Pumps

Oct 4

Oct 4 Salvatore Ferragamo Zelma 40 Pumps

HGD Stéphanie, Shoes

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Goat Fashion Jubilee Dress

Sep 6

Sep 6 Goat Fashion Jubilee Dress

Crown Princess Mary, Dresses

Ebba Brahe Victoria Earrings

Mar 16

Mar 16 Ebba Brahe Victoria Earrings

Crown Princess Victoria, Accessories, Earrings

Cartier Tank Louis Cartier Watch in Yellow Gold with Brown Leather Strap

Jul 10

Jul 10 Cartier Tank Louis Cartier Watch in Yellow Gold with Brown Leather Strap

HGD Stéphanie, Accessories, Watches, Camille Gottlieb, Princess Isabella

Georg Jensen Dew Drop Earrings in Blue Topaz

Nov 15

Nov 15 Georg Jensen Dew Drop Earrings in Blue Topaz

Princess Marie, Accessories, Earrings, Crown Princess Mary, Princess Josephine

Ralph Lauren Soft Ricky Tote Bag in Light Brown

Nov 3

Nov 3 Ralph Lauren Soft Ricky Tote Bag in Light Brown

Crown Princess Mary, Bags, Princess Marie

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Vogt Stockholm No.1881 Clutch in Burgundy

Oct 22

Oct 22 Vogt Stockholm No.1881 Clutch in Burgundy

Crown Princess Victoria, Bags

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace