What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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May 4 Hermes Sellier Tatersale Scarf in Blue

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Limited edition scarf issued to mark Queen Elizabeth’s II 90th Birthday in 2016

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Carolina Herrera Embroidered Wool-Cashmere Coat

Nov 11, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 4 Hermes Sellier Tatersale Scarf in Blue

Hermes Sellier Tatersale Scarf in Blue

Worn by the Duchess of Edinburgh on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 4 Hermes Sellier Tatersale Scarf in Blue

Hermes Sellier Tatersale Scarf in Blue

Worn by the Duchess of Edinburgh on:

May 4 Hugo Boss Asmalla Jacket in Light Blue

May 4 Tibi Gemma Knit Dress in Black

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