What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 4May24-Soph

Hermes Sellier Tatersale Scarf in Blue

May 4

May 4 Hermes Sellier Tatersale Scarf in Blue

Countess of Wessex, Accessories

Paige Tawnie Biker Jacket

May 13

May 13 Paige Tawnie Biker Jacket

Countess of Wessex, Outerwear

Isabel Marant Oskan Moon Shoulder Bag

Feb 20

Feb 20 Isabel Marant Oskan Moon Shoulder Bag

Countess of Wessex, Bags

Aspiga Victoria V-Neck Corduroy Dress in Atlantic Blue

Feb 2

Feb 2 Aspiga Victoria V-Neck Corduroy Dress in Atlantic Blue

Countess of Wessex, Dresses