What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Crown Princess Mette Marit, Outerwear

Prada Logo Chest Pocket Jacket

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged 10Dec25-IA2

Högl Margot Pumps

Dec 10

Dec 10 Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Prada Re-Edition 1978 Mini Re-Nylon Bag in Navy

Dec 10

Dec 10 Prada Re-Edition 1978 Mini Re-Nylon Bag in Navy

Princess Ingrid-Alexandra, Bags

Scanlan Theodore Crepe Knit Peplum Collar Jacket

Dec 10

Dec 10 Scanlan Theodore Crepe Knit Peplum Collar Jacket

Princess Ingrid-Alexandra, Outerwear

Pomellato Nudo Classic Ring in Garnet

Mar 3

Mar 3 Pomellato Nudo Classic Ring in Garnet

Crown Princess Mette Marit, Rings, Accessories, Princess Ingrid-Alexandra

Pomellato Nudo Classic Ring in Smoky Quartz

May 4

May 4 Pomellato Nudo Classic Ring in Smoky Quartz

Accessories, Rings, Crown Princess Mette Marit, Princess Ingrid-Alexandra