What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Marie Ducruet, Outerwear

All tagged 2025 Christmas Card - IA

Högl Margot Pumps

Dec 10

Dec 10 Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

JEWLSCPH Star Earrings

Dec 14

Dec 14 JEWLSCPH Star Earrings

Crown Princess Mette Marit, Accessories, Earrings, Princess Ingrid-Alexandra

H&M Conscious Collection Flounced Dress

Oct 10

Oct 10 H&M Conscious Collection Flounced Dress

Crown Princess Victoria, Dresses, Crown Princess Mette Marit, Princess Ingrid-Alexandra