What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 2025 Christmas Card - IA

Högl Margot Pumps

Dec 10

Dec 10 Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

JEWLSCPH Star Earrings

Dec 14

Dec 14 JEWLSCPH Star Earrings

Crown Princess Mette Marit, Accessories, Earrings, Princess Ingrid-Alexandra

Sophie Bille Brahe Sienna Earrings

Aug 25

Aug 25 Sophie Bille Brahe Sienna Earrings

Princess Ingrid-Alexandra, Accessories, Earrings, Princess Josephine

H&M Conscious Collection Flounced Dress

Oct 10

Oct 10 H&M Conscious Collection Flounced Dress

Crown Princess Victoria, Dresses, Crown Princess Mette Marit, Princess Ingrid-Alexandra