What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

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Nov 8 Jan Mayen Aurora Coat in Taupe

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Crown Princess Victoria, Outerwear

Jan Mayen Aurora Coat in Taupe

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Worn by Crown Princess Victoria on:

1 January 2017
17 November 2017

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 8 Jan Mayen Aurora Coat in Taupe

Jan Mayen Aurora Coat in Taupe

Worn by Crown Princess Victoria on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 8 Jan Mayen Aurora Coat in Taupe

Jan Mayen Aurora Coat in Taupe

Worn by Crown Princess Victoria on:

Nov 8 Massimo Dutti Girls Floral-Print Jumpsuit

Nov 8 Massimo Dutti Long-Sleeve Button-Down Shirt in Pink

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