What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 19, 2026

Singaporean State Visit to Sweden - Day 1

October 19, 2026

On Monday, the President and First Lady of Singapore started a three-day State Visit to Sweden.

October 19, 2026

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Princess Sofia, Bags

Pourchet Club Clutch Bag in White

Princess Sofia, Bags

All tagged 1Jan17

Dec 25

Dec 25 Amrapali Pave Diamond Earrings

Sarah Williams

Countess of Wessex, Accessories, Earrings

Nov 8

Nov 8 Jan Mayen Aurora Coat in Taupe

Sarah Williams

Crown Princess Victoria, Outerwear

Apr 12

Apr 12 Chloé Fringed Jacquard Cape

Polka Popp

Princess Caroline, Outerwear

Aug 22

Aug 22 Wyse London Lucie Rainbow Joggers

Sarah Williams

Princess Maria-Olympia, Bottoms

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Heaven

Crown Princess Mary, Bags

Apr 2

Apr 2 Zara Gold Trimmed Platform Peep Toe Pumps in Black Satin

Heaven

Princess Marie, Shoes

Mar 24

Mar 24 Armani Junior Broadcloth Coat in Navy

Polka Popp

Lady Louise Windsor, Outerwear

Dec 23

Dec 23 Daisy Grace ICU Top in White

Sarah Williams

Princess Sofia, Tops

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 Amrapali Pave Diamond Earrings

Nov 8 Jan Mayen Aurora Coat in Taupe

Apr 12 Chloé Fringed Jacquard Cape

Aug 22 Wyse London Lucie Rainbow Joggers

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Apr 2 Zara Gold Trimmed Platform Peep Toe Pumps in Black Satin

Mar 24 Armani Junior Broadcloth Coat in Navy

Dec 23 Daisy Grace ICU Top in White

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