What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria, Outerwear

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Sep 5 Laurence Coste Aurelia Cuff

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Laurence Coste Aurelia Cuff

Large coins cuff

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Worn by the Duchess of Edinburgh on:

4 September 2025 - Calgary
24 February 2026 - Kenya

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Uniqlo x Sweden Athlete Collection Fleece Full-Zip Jacket

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 5 Laurence Coste Aurelia Cuff

Laurence Coste Aurelia Cuff

Worn by the Duchess of Edinburgh on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 5 Laurence Coste Aurelia Cuff

Laurence Coste Aurelia Cuff

Worn by the Duchess of Edinburgh on:

Sep 5 H&M Rib-Knit Cardigan in Burgundy

Sep 4 Philosophy di Alberta Ferretti Bow Pumps

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