What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

Sergio Rossi Chain Shoulder Bag

HGD Stéphanie, Bags

Sergio Rossi Chain Shoulder Bag

HGD Stéphanie, Bags

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HGD Stéphanie, Bags

All tagged 5Aug26-Soph

NEO87100 Riviera Cross-Body Bag

Aug 5

Aug 5 NEO87100 Riviera Cross-Body Bag

Countess of Wessex, Bags

MATELIER Ambrosia Dress

Aug 5

Aug 5 MATELIER Ambrosia Dress

Countess of Wessex, Dresses

Giulia Barela Duranta Earrings

Jun 1

Jun 1 Giulia Barela Duranta Earrings

Countess of Wessex, Accessories, Earrings

Laurence Coste Aurelia Cuff

Sep 5

Sep 5 Laurence Coste Aurelia Cuff

Countess of Wessex, Accessories, Bracelet

Tiffany & Co T Square Bracelet

May 1

May 1 Tiffany & Co T Square Bracelet

Countess of Wessex, Accessories, Bracelet