What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

August 26, 2026

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Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

All tagged 5Aug26

Aug 23

Aug 23 Shevoke Gini Sunglasses

Sarah Williams

Benedikte Thoustrup, Accessories, Sunglasses

Aug 5

Aug 5 NEO87100 Riviera Cross-Body Bag

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Countess of Wessex, Bags

Aug 5

Aug 5 MATELIER Ambrosia Dress

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Countess of Wessex, Dresses

Jun 1

Jun 1 Giulia Barela Duranta Earrings

Heaven

Countess of Wessex, Accessories, Earrings

Sep 5

Sep 5 Laurence Coste Aurelia Cuff

Sarah Williams

Countess of Wessex, Accessories, Bracelet

May 1

May 1 Tiffany & Co T Square Bracelet

Sarah Williams

Countess of Wessex, Accessories, Bracelet

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 23 Shevoke Gini Sunglasses

Aug 5 NEO87100 Riviera Cross-Body Bag

Aug 5 MATELIER Ambrosia Dress

Jun 1 Giulia Barela Duranta Earrings

Sep 5 Laurence Coste Aurelia Cuff

May 1 Tiffany & Co T Square Bracelet

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