What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

Diane von Furstenberg Color Block Coat

Queen Mathilde, Outerwear

Dec 17

Dec 17 Laurél Textured Jacket in Navy

Sarah Williams

Crown Princess Victoria, Outerwear

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Laurél Textured Jacket in Navy

Wool jacket with details on the sleeve cuffs

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Worn by Crown Princess Victoria on:

3 January 2010

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 17 Laurél Textured Jacket in Navy

Laurél Textured Jacket in Navy

Worn by Crown Princess Victoria on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 17 Laurél Textured Jacket in Navy

Laurél Textured Jacket in Navy

Worn by Crown Princess Victoria on:

Dec 17 Balenciaga Classic Town Bag

Dec 17 Tod's Small Shoulder Bag

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