What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Marie visits JunkFood and meets Hjernesagen representatives

Jun 2, 2025

Princess Marie visits JunkFood and meets Hjernesagen representatives

Jun 2, 2025

Jun 2, 2025

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ME and EM Floral Garden Print Midi Dress in Printed Woven Light Cream/Blue/Multi

Princess Caroline, Dresses

ME and EM Floral Garden Print Midi Dress in Printed Woven Light Cream/Blue/Multi

Princess Caroline, Dresses

Princess Caroline, Dresses

Oct 27

Oct 27 Pepa & Co. Classic Wool Coat in Grey

Prince George, Outerwear

Pepa & Co. Classic Wool Coat in Grey.jpg

Pepa & Co. Classic Wool Coat in Grey.jpg

Pepa & Co. Classic Wool Coat in Grey

100% wool

Worn by Prince George on:

25 December 2016

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Pepa & Co. Classic Checkered Shirt in Blue

Oct 27 Pepa & Co. Classic Checkered Shirt in Blue

Pepa & Co. Boys Celebration Pageboy Cummerbund in Green Silk

Oct 27 Pepa & Co. Boys Celebration Pageboy Cummerbund in Green Silk