What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Felipe and Queen Letizia visit Valencia

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Crown Princess Mette Marit, Gowns

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Dec 25 Prada Swing Coat

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Princess Josephine, Outerwear

Prada Swing Coat

Grey swing coat with elastic waist

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Worn by Princess Josephine on:

25 December 2025 - Christmas Day service

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Jan 14, 2026

Alberta Ferretti Ombré Gown

Jan 14, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 Prada Swing Coat

Prada Swing Coat

Worn by Princess Josephine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 Prada Swing Coat

Prada Swing Coat

Worn by Princess Josephine on:

Dec 25 Andiata Julitta Dress in White Secret Garden

Dec 25 Harris Wharf London Long Double-Breasted Coat in Bottle Green

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