What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Crown Princess Family visits Södersjukhuset on Christmas Eve

Dec 24, 2025

Swedish Crown Princess Family visits Södersjukhuset on Christmas Eve

Dec 24, 2025

Dec 24, 2025

Latest Find

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Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Countess of Wessex, Hats

Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Countess of Wessex, Hats

Countess of Wessex, Hats

All tagged 25Dec25

Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Dec 25

Dec 25 Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Countess of Wessex, Hats

Suzannah Carlisle Checked Houndstooth Tweed Coat

Dec 25

Dec 25 Suzannah Carlisle Checked Houndstooth Tweed Coat

Countess of Wessex, Dresses

Aiayu Helen Classic Clutch in Marine

Dec 24

Dec 24 Aiayu Helen Classic Clutch in Marine

Princess Isabella, Bags

Loro Piana Suitcase Striped Hat

Jun 15

Jun 15 Loro Piana Suitcase Striped Hat

Queen Sonja, Hats

Mulberry Small Islington Bag in Black Silky Calf

Jan 27

Jan 27 Mulberry Small Islington Bag in Black Silky Calf

Crown Princess Mary, Bags

Aiayu Helen Classic Clutch in Green

Jun 20

Jun 20 Aiayu Helen Classic Clutch in Green

Princess Josephine, Bags

Gucci GG Marmont Matelassé Bag in Red

Jun 17

Jun 17 Gucci GG Marmont Matelassé Bag in Red

Princess Märtha Louise, Bags

AGL Studded Mesh Panel Leather Bootie

Oct 13

Oct 13 AGL Studded Mesh Panel Leather Bootie

Princess Märtha Louise, Shoes

Prada Belted Wool Coat

Dec 25

Dec 25 Prada Belted Wool Coat

Crown Princess Mary, Outerwear, Princess Isabella