What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Aug 30 Puma Puma-180 Sneakers in Beige

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30 August 2024 - Boat trip to Geiranger

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Dec 21, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 30 Puma Puma-180 Sneakers in Beige

Puma Puma-180 Sneakers in Beige

Worn by Princess Ingrid Alexandra on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 30 Puma Puma-180 Sneakers in Beige

Puma Puma-180 Sneakers in Beige

Worn by Princess Ingrid Alexandra on:

Aug 30 Tara Jarmon V-Neck Top

Aug 30 Prada Leather Mini Bag in White/Black

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