What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

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Aug 28 Saloni Fleur Ruffle Dress in Padma Emerald

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Crown Princess Victoria, Dresses

Saloni Fleur Ruffle Dress in Padma Emerald

Our Fleur midi dress in Padma Emerald is a statement evening dress in an eye-catching green.

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Worn by Crown Princess Victoria on:

28 August 2025 - Baltic Sea Festival

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 28 Saloni Fleur Ruffle Dress in Padma Emerald

Saloni Fleur Ruffle Dress in Padma Emerald

Worn by Crown Princess Victoria on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 28 Saloni Fleur Ruffle Dress in Padma Emerald

Saloni Fleur Ruffle Dress in Padma Emerald

Worn by Crown Princess Victoria on:

Aug 28 Lima Reis Princess Leonor Sunglasses

Aug 28 Canopy Bay by Deborah Hutton Barrington Hat

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