What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Riddarfjärden on Baltic Sea Day

Aug 28, 2025

Crown Princess Victoria visits Riddarfjärden on Baltic Sea Day

Aug 28, 2025

Aug 28, 2025

Latest Find

Featured

Sézane Louisa Jumper

Meghan Markle, Tops

Sézane Louisa Jumper

Meghan Markle, Tops

Meghan Markle, Tops

All tagged 28Aug25-V2

Saloni Fleur Ruffle Dress in Padma Emerald

Aug 28

Aug 28 Saloni Fleur Ruffle Dress in Padma Emerald

Crown Princess Victoria, Dresses

Edblad Sweep Bangle in Gold

May 7

May 7 Edblad Sweep Bangle in Gold

Crown Princess Victoria, Accessories, Bracelet

Ebba Brahe Agate Earrings

Oct 26

Oct 26 Ebba Brahe Agate Earrings

Crown Princess Victoria, Accessories, Earrings

Gianvito Rossi Gianvito 105 Pumps in Red Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Red Suede

Duchess of Cambridge, Shoes, Queen Maxima, Crown Princess Mary, Princess Eugenie, Queen Mathilde, Princess Catharina-Amalia, Crown Princess Victoria