What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

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Jun 29 Sophie Habsburg Tahiti Bag in Pink

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Countess of Wessex, Bags

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Sophie Habsburg Tahiti Bag in Pink

Raffia clutch bag. Inner lining: cotton stripe with side pocket.

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Worn by the Countess of Wessex on:

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 29 Sophie Habsburg Tahiti Bag in Pink

Sophie Habsburg Tahiti Bag in Pink

Worn by the Countess of Wessex on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 29 Sophie Habsburg Tahiti Bag in Pink

Sophie Habsburg Tahiti Bag in Pink

Worn by the Countess of Wessex on:

Jun 29 Rotate Birger Christensen Sierina Dress

Jun 29 Gucci GG3129 Sunglasses in Brown

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