What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 29Jun22-S1

Sophie Habsburg Tahiti Bag in Pink

Jun 29

Jun 29 Sophie Habsburg Tahiti Bag in Pink

Countess of Wessex, Bags

Gabriela Hearst Vesta Trousers in Blush

May 7

May 7 Gabriela Hearst Vesta Trousers in Blush

Countess of Wessex, Bottoms

Gabriela Hearst Angela Blazer in Blush

May 7

May 7 Gabriela Hearst Angela Blazer in Blush

Countess of Wessex, Outerwear

Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Jun 16

Jun 16 Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Countess of Wessex, Shoes