What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Queen Maxima attend the start of King's Games in Roosendaal

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Charlotte Casiraghi, Bags

Chanel Classic Tweed Medium Single Flap Bag

Charlotte Casiraghi, Bags

Jul 14

Jul 14 Sézane Betty Cardigan in Ecru

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Princess Madeleine, Outerwear

Sézane Betty Cardigan in Ecru

Long-sleeved merino wool cardigan
Chest pockets
Shirt collar

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Worn by Princess Madeleine on:

16 June 2024 - Queen Silvia’s 80th Birthday Lunch
14 July 2024 - Victoriadagen

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Apr 19, 2025

Chanel Classic Tweed Medium Single Flap Bag

Apr 19, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 14 Sézane Betty Cardigan in Ecru

Sézane Betty Cardigan in Ecru

Worn by Princess Madeleine on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 14 Sézane Betty Cardigan in Ecru

Sézane Betty Cardigan in Ecru

Worn by Princess Madeleine on:

Jul 14 ByTiMo Short Sleeve Shirt Mini Dress in Delicate Flowers

Jul 14 Ralph Lauren Boys Linen Shirt in White

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