What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 16Jun24

Sézane Betty Cardigan in Ecru

Jul 14

Jul 14 Sézane Betty Cardigan in Ecru

Princess Madeleine, Outerwear

Tiffany & Co TF4196 Sunglasses

Jun 22

Jun 22 Tiffany & Co TF4196 Sunglasses

Princess Madeleine, Sunglasses

Georg et Arend Naomi Jacket

Jun 16

Jun 16 Georg et Arend Naomi Jacket

Queen Silvia, Outerwear

Cravingfor Pearl Earrings

Jun 16

Jun 16 Cravingfor Pearl Earrings

Princess Sofia, Accessories, Earrings

Burberry Satin Double-Breasted Trench Coat in Blue

Jun 16

Jun 16 Burberry Satin Double-Breasted Trench Coat in Blue

Princess Astrid, Outerwear

Monnalisa Floral Tulle Skirt

Jun 16

Jun 16 Monnalisa Floral Tulle Skirt

Princess Adrienne, Bottoms

Ida Sjöstedt Bianca Skirt

Jun 16

Jun 16 Ida Sjöstedt Bianca Skirt

Princess Madeleine, Bottoms

Renaud Pellegrino Satin Bag with Beaded Handle in Black

Jun 16

Jun 16 Renaud Pellegrino Satin Bag with Beaded Handle in Black

Queen Silvia, Bags

Fendi Peekaboo ISeeU Bag in Camellia Interlace Leather

Jun 16

Jun 16 Fendi Peekaboo ISeeU Bag in Camellia Interlace Leather

Princess Madeleine, Bags

ByTiMo Crepe Tieback Maxi Dress in Green Field

Jun 16

Jun 16 ByTiMo Crepe Tieback Maxi Dress in Green Field

Crown Princess Victoria, Dresses

Andiata Armanda Top in White Rose

Jun 16

Jun 16 Andiata Armanda Top in White Rose

Princess Sofia, Tops

Agua by Agua Bendita Nispero Midi Dress

Jun 16

Jun 16 Agua by Agua Bendita Nispero Midi Dress

Princess Madeleine, Dresses

Camilla Thulin Haley Blouse in Oval Print

Jun 4

Jun 4 Camilla Thulin Haley Blouse in Oval Print

Queen Silvia, Tops

Chanel Cap-Toe Slingback 90 Pumps in Beige & Black

May 22

May 22 Chanel Cap-Toe Slingback 90 Pumps in Beige & Black

Princess Sofia, Shoes

Andiata Fanny 85 Skirt in White Rose

Sep 4

Sep 4 Andiata Fanny 85 Skirt in White Rose

Princess Sofia, Bottoms

Karen Millen Patent Leather Clutch

Feb 24

Feb 24 Karen Millen Patent Leather Clutch

Princess Sofia, Bags

Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Feb 17

Feb 17 Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Bags, Princess Astrid

Gucci Victoire 55 Pumps in Black Patent Leather

Feb 17

Feb 17 Gucci Victoire 55 Pumps in Black Patent Leather

Princess Astrid, Shoes

Engelbert Stockholm New York 66 Earrings

Nov 25

Nov 25 Engelbert Stockholm New York 66 Earrings

Crown Princess Victoria, Accessories, Earrings

Judith Leiber Natalie Crystal Frame Clutch in Champagne

Nov 10

Nov 10 Judith Leiber Natalie Crystal Frame Clutch in Champagne

Queen Sonja, Bags