What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10Apr08

Chanel HC Sleeveless Column Gown

Oct 16

Oct 16 Chanel HC Sleeveless Column Gown

Princess Caroline, Gowns

Oasis Beaded Clutch

May 19

May 19 Oasis Beaded Clutch

Crown Princess Victoria, Bags, Duchess of Cambridge

BCBGMaxAzria Strapless Tulle Mini Dress

Dec 17

Dec 17 BCBGMaxAzria Strapless Tulle Mini Dress

Duchess of Cambridge, Dresses

Jul 3

Jul 3 Day Birger et Mikkelsen Brocade Coat in Black

Duchess of Cambridge, Outerwear