What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All tagged 10Apr15

LK Bennett Bayleen Wedges in Oatmeal

Dec 26

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Countess of Wessex, Shoes

Nina Ricci Tweed Swing Coat in Grey

Nov 17

Nov 17 Nina Ricci Tweed Swing Coat in Grey

Queen Letizia, Outerwear

Uno de 50 I Spy With My Little Eye Earrings

Nov 14

Nov 14 Uno de 50 I Spy With My Little Eye Earrings

Queen Letizia, Accessories, Earrings

Nina Ricci Sleeveless Cloqué Dress in Black

Oct 17

Oct 17 Nina Ricci Sleeveless Cloqué Dress in Black

Queen Letizia, Dresses

LK Bennett Leola Clutch in Taupe Patent Leather

May 22

May 22 LK Bennett Leola Clutch in Taupe Patent Leather

Princess Marie, Bags, Queen Maxima

Emilio Pucci Wool Button Cape

Apr 8

Apr 8 Emilio Pucci Wool Button Cape

Outerwear, Queen Sonja