What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 10Feb23-MC

Prada Sidonie Clutch

Dec 4

Dec 4 Prada Sidonie Clutch

Bags, Crown Princess Marie Chantal

Gabriela Hearst Meyer Button-Front Shirtdress

Sep 17

Sep 17 Gabriela Hearst Meyer Button-Front Shirtdress

Countess of Wessex, Dresses, Crown Princess Marie Chantal