What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 10Jun09

Emilio Pucci Printed High Neck Blouse

May 14

May 14 Emilio Pucci Printed High Neck Blouse

Crown Princess Victoria, Tops

Style Butler Lace Bolero

Feb 14

Feb 14 Style Butler Lace Bolero

Princess Marie, Outerwear

Giorgio Armani Silver Silk Peplum Blazer

Feb 11

Feb 11 Giorgio Armani Silver Silk Peplum Blazer

Princess Marie, Outerwear

Brandon Thomas Tweed Coat

May 13

May 13 Brandon Thomas Tweed Coat

Crown Princess Victoria, Outerwear

Armand Basi Embroidered Sleeveless Top

Feb 20

Feb 20 Armand Basi Embroidered Sleeveless Top

Queen Letizia, Tops

Prada Vernice Gaufre Satchel Bag

Aug 17

Aug 17 Prada Vernice Gaufre Satchel Bag

Crown Princess Mary, Bags

Prada Sleeveless Pleated-Accented Dress in Pink

May 7

May 7 Prada Sleeveless Pleated-Accented Dress in Pink

Crown Princess Mary, Dresses

Uterque Fringe T Bar Sandals in Beige Suede

Apr 16

Apr 16 Uterque Fringe T Bar Sandals in Beige Suede

Queen Letizia, Shoes

Ralph Lauren Peep Toe Python Pumps in Gold

Jul 7

Jul 7 Ralph Lauren Peep Toe Python Pumps in Gold

Crown Princess Mary, Shoes

Filippa K Velvet Bow Pumps

Jun 9

Jun 9 Filippa K Velvet Bow Pumps

Crown Princess Victoria, Shoes

Alberta Ferretti Sleeveless Silk Midi Dress in Light Grey

Jan 13

Jan 13 Alberta Ferretti Sleeveless Silk Midi Dress in Light Grey

Princess Marie, Dresses

Jimmy Choo Poem Sandals in Black Satin

Jul 3

Jul 3 Jimmy Choo Poem Sandals in Black Satin

Princess Marie, Shoes