What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 10Jun23-S

Ray-Ban RB4227 Sunglasses in Light Havana

Jun 10

Jun 10 Ray-Ban RB4227 Sunglasses in Light Havana

Countess of Wessex, Accessories, Sunglasses

Etro Abito V-neck Silk Dress

May 24

May 24 Etro Abito V-neck Silk Dress

Countess of Wessex, Dresses

Sophie Habsburg Ischia Large Bag in Orange

May 18

May 18 Sophie Habsburg Ischia Large Bag in Orange

Countess of Wessex, Bags

Penelope Chilvers High Catalina Cotton Espadrille Wedges

Feb 23

Feb 23 Penelope Chilvers High Catalina Cotton Espadrille Wedges

Countess of Wessex, Shoes