What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 10Nov23-A

Dolce & Gabbana Leopard Print Jacket

May 11

May 11 Dolce & Gabbana Leopard Print Jacket

Princess Astrid, Outerwear

Dolce & Gabbana Leopard-Print Slingback Pumps

May 11

May 11 Dolce & Gabbana Leopard-Print Slingback Pumps

Princess Astrid, Shoes

Gucci Padlock Shoulder Bag in Metallic

May 11

May 11 Gucci Padlock Shoulder Bag in Metallic

Princess Astrid, Bags

Max Mara Manuela Camel Hair Coat

Jun 22

Jun 22 Max Mara Manuela Camel Hair Coat

Meghan Markle, Outerwear, Crown Princess Victoria, Princess Astrid