What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 11Aug21

Dodo Precious Moon Charm in Rose Gold

Mar 3

Mar 3 Dodo Precious Moon Charm in Rose Gold

Princess Marie, Accessories, Bracelet

Dodo Precious Star Charm in White Gold

Mar 3

Mar 3 Dodo Precious Star Charm in White Gold

Princess Marie, Accessories, Bracelet

Dodo Granelli Bracelet in Black

Mar 3

Mar 3 Dodo Granelli Bracelet in Black

Princess Marie, Accessories, Bracelet

Ann Tuil Carla Sandals in Camel Leather

Aug 11

Aug 11 Ann Tuil Carla Sandals in Camel Leather

Princess Marie, Shoes

Adidas Daily 3.0 Sneakers in Core Black/Cloud White

Aug 11

Aug 11 Adidas Daily 3.0 Sneakers in Core Black/Cloud White

Prince Henrik, Shoes

Ralph Lauren Boy Custom Fit Oxford Shirt in Blue

Aug 11

Aug 11 Ralph Lauren Boy Custom Fit Oxford Shirt in Blue

Prince Henrik, Tops

Puma Smash V2 Sneakers in Glitz Glam/Pink

Aug 11

Aug 11 Puma Smash V2 Sneakers in Glitz Glam/Pink

Princess Athena, Shoes

ONLY Kids Print Shirred Smock Top in Blue

Aug 11

Aug 11 ONLY Kids Print Shirred Smock Top in Blue

Princess Athena, Tops

Ted Baker Kelly Floral Print Midi Dress

Aug 11

Aug 11 Ted Baker Kelly Floral Print Midi Dress

Princess Marie, Dresses

Christian Dior Lady Dior Clutch in Dusty Pink

Aug 3

Aug 3 Christian Dior Lady Dior Clutch in Dusty Pink

Princess Claire, Bags, Princess Marie, Queen Mathilde, Princess Charlene