What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

All tagged 11Dec12

Jul 29

Jul 29 Giorgio Armani Orange and Silver Jacket

Heaven

Grand Duchess Maria Teresa, Outerwear

Oct 11

Oct 11 Dolce & Gabbana Lurex Floral Jacquard Cropped Pants

Sarah Williams

Princess Nina, Bottoms

Jan 19

Jan 19 Dolce & Gabbana Lace Gown in Grey

Elena

Princess Madeleine, Gowns

Sep 5

Sep 5 Christian Louboutin Simple 100 Pumps in Black Patent Leather

Heaven

Crown Princess Mette Marit, Shoes

May 22

May 22 Kotur D'Abo Clutch in Silver Snakeskin

Heaven

Bags, Crown Princess Mette Marit

Nov 9

Nov 9 LK Bennett Beverly Bag

Sarah Williams

Crown Princess Victoria, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 29 Giorgio Armani Orange and Silver Jacket

Oct 11 Dolce & Gabbana Lurex Floral Jacquard Cropped Pants

Jan 19 Dolce & Gabbana Lace Gown in Grey

Sep 5 Christian Louboutin Simple 100 Pumps in Black Patent Leather

May 22 Kotur D'Abo Clutch in Silver Snakeskin

Nov 9 LK Bennett Beverly Bag

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